
Senior B2B marketing for cyber security, SaaS and deep tech, delivered remotely on a day-rate, retainer or project basis.
Whether you prefer remote collaboration or on-site integration, Frielle offers a wide range of engagement models that can immediately adapt to your culture and style to provide a flexible, cost-effective and scalable extension of your team.

How we can work together
• Day rate: flexible support for specific needs or busy periods.
• Retainer: a set number of days each month for ongoing leadership and delivery.
• Fixed-price project: for a defined scope, such as a launch, rebrand or ABM programme.
I work remotely across the UK and internationally, and I'm happy to come on site when it matters.
Account-based marketing and demand generation
Campaigns built for long sales cycles and complex buying groups.
• ABM programmes targeting key accounts, procurement frameworks and multi-stakeholder buying groups.
• Integrated campaigns: webinars, events, digital and email campaigns that build pipeline.
• Sales enablement: battlecards, pitch decks, proposal content and competitive positioning.
• Lead nurture and reporting, so you can see clearly what marketing contributes to pipeline and revenue.
Interim and fractional marketing leadership
Senior marketing leadership, without a permanent hire.
• Interim Head of Marketing or Marketing Director: stepping in during a restructure, a growth phase or maternity cover.
• Fractional CMO: strategic leadership two or three days a week, scaled to your stage and budget.
• Marketing audits and quick wins: a clear-eyed review of what's working, what isn't and what to fix first.
• Building a marketing function from the ground up: infrastructure, processes, tools and team, just as I did for the cyber security division of a multi-billion pound global manufacturer.
Content and thought leadership
Content that earns trust with technical and senior audiences.
• Ghost-written thought leadership for founders, CTOs and executives.
• Case studies, white papers and technical literature that make complex capabilities easy to grasp.
• Website copy and SEO: clear, findable content that turns visitors into conversations.
• PR and LinkedIn content that raises your profile in the right circles.
Strategy and go-to-market
Clear plans that turn complex technology into compelling propositions.
• Go-to-market and product launch plans, from market entry to launch day and beyond.
• Proposition and messaging development: helping technical teams say what they do, and why it matters, in their buyers' language.
• Market, competitor and customer analysis: evidence-based insight into market size, positioning and opportunity.
• Marketing roadmaps and budgets: an integrated annual plan your board and sales team can get behind.
AI-powered marketing
Faster, smarter marketing, with expert judgement kept firmly in the loop.
• AI-assisted content production: more high-quality content, faster, reviewed for accuracy and tone.
• AI agents for research and insight: market research, competitor monitoring and prospect research on autopilot.
• Personalised ABM at scale: messaging tailored to each account without multiplying the workload.
• AI adoption for marketing teams: helping your team use AI tools safely and effectively, which matters in security-conscious environments.
